GSS News

Latest News Free to Read
 

To access our unique news archive of over 1,400 articles with insights on over 500+ sustainable sports organisations, join the GSS Network today.

Login here if you are a registered network subscriber.

News article

UN calls for sport to move beyond participation and demonstrate its real impact on sustainable development

13 October 2026

A new United Nations report has called for a fundamental shift in how sport contributes to sustainable development, urging governments, sporting organisations and development agencies to move beyond participation figures and demonstrate measurable, long-term social impact. The findings, reinforced by discussions at the 81st United Nations General Assembly, highlight both the enormous potential of sport and the persistent challenges of turning good intentions into meaningful change.

UN calls for sport to move beyond participation and demonstrate its real impact on sustainable development

From participation to impact

The UN Secretary-General’s report, Unlocking the Full Potential of Sport for Development and Peace, examines progress between February 2024 and January 2026, drawing on 85 submissions covering 158 initiatives.

The findings demonstrate sport’s growing contribution to health, education, gender equality, social inclusion and peacebuilding. However, they also expose significant weaknesses in funding, coordination and impact measurement.

Of the initiatives reviewed, 81% involved multiple stakeholders, yet only 45% received external funding, raising questions about their long-term sustainability.

The report also identifies considerable disparities across the Sustainable Development Goals (SDGs). Health and well-being featured in 62% of initiatives, gender equality in 56%, and partnerships and reduced inequalities in 53% each.

By comparison, just 22% addressed climate action and 23% decent work and economic growth, suggesting opportunities to broaden sport’s contribution to sustainable development.

Africa Forward: Empowering the next generation

These challenges were explored during the UN General Assembly in New York through Africa Forward: Harnessing Sport for Inclusion, Youth Empowerment and Sustainable Development, held on 21 September.

Organised by the Nigeria American Football Association, alongside the Cleveland Browns, NABU and the African Union Development Agency (AUDA-NEPAD), the event examined how sport can create pathways into education, employment and wider social opportunities.

Melissa Martin Rountree, Social Affairs Officer at the UN Department of Economic and Social Affairs, emphasised the importance of measuring outcomes rather than activities.

“We need to look at the long-term outcomes beyond schooling as well, not just the immediate outputs. Is sport helping them stay in education? Are they accessing training, employment and volunteer opportunities?”

Her comments reflect a broader challenge facing the sports industry: demonstrating what changes because of sport, rather than simply recording what takes place.

“We need to look at the long-term outcomes beyond schooling as well, not just the immediate outputs. Is sport helping them stay in education? Are they accessing training, employment and volunteer opportunities?” Melissa Martin Rountree, Social Affairs Officer, UN Department of Economic and Social Affairs

Inclusion requires better evidence

The UN report also highlights persistent inequalities affecting women and girls, people with disabilities, refugees and disadvantaged communities.

With approximately 1.8 billion adults and 81% of adolescents insufficiently physically active, accessible and inclusive sport remains a major global development priority.

Martin Rountree stressed that programme design must reflect the experiences of those it intends to support.

“We need to engage young people in program design so that interventions address the barriers they face.”

She added:

“We need to know not only how many young people are benefiting, but which young people are benefiting.”

“We need to engage young people in program design so that interventions address the barriers they face ... We need to know not only how many young people are benefiting, but which young people are benefiting.” Melissa Martin Rountree, Social Affairs Officer, UN Department of Economic and Social Affairs

Turning purpose into measurable change

The UN recommends stronger integration of sport into national development policies, more sustainable financing, improved research and a review of its 2018 Action Plan on Sport for Development and Peace.

For sport, the findings reinforce the importance of evaluating sport through a broader sustainability, purpose and impact framework.

Participation, partnerships and programmes are important, but they represent activity rather than impact.

The challenge is to establish whether those activities produce lasting improvements in people’s lives, communities and the environment.

Sport’s potential to contribute to sustainable development is increasingly recognised. The next challenge is demonstrating, through credible evidence, that this potential is being realised.

Sources: UN Secretary-General’s Reports

UNGA81 Side Event – Africa Forward: Harnessing Sport for Inclusion, Youth Empowerment and Sustainable Development

New UN report calls for more inclusive and evidence-based action to unlock the potential of sport

 

Read moreUN Department of Economic and Social Affairs

GSS SPI Assessments
Recent additions to the GSS SPI Purpose Podiums
Alliance Partners

Join the GSS Alliance Partners programme today

Register here

Weekly Newsletter

Stay ahead of the game with our FREE weekly newsletter, delivering the latest sport and sustainability news from around the globe straight to your inbox

Register here

Latest Features
Defining a new landscape: the pivotal moment for women’s sport and creating a sustainable commercial ecosystem

Defining a new landscape: the pivotal moment for women’s sport and creating a sustainable commercial ecosystem

13 October 2026
Thirty Years of the Johan Cruijff ArenA: From Stadium to Sustainable Living Lab

Thirty Years of the Johan Cruijff ArenA: From Stadium to Sustainable Living Lab

06 October 2026
Manchester City: The Problem or the Symptom?

Manchester City: The Problem or the Symptom?

29 September 2026
In the Network

11th Hour Racing

Join the GSS Network programme today

Register here

Conferences

15-16 October, 2026

Gtech Community Stadium,
London (UK)

The SPX Purpose League Summit is a working summit for decision-makers interested in activating sport in a purpose-led way. Attendees will leave with an aligned peer network, data-backed insights, and the strategic commercial toolkits to transform sponsorship from an outsourced marketing expense into the single greatest driver of value.

Joiners / Leavers
Jobs Board
Latest Articles
UN Climate Change launches new framework to turn sport’s climate commitments into measurable action

UN Climate Change launches new framework to turn sport’s climate commitments into measurable action

13 October 2026
From purpose to profit: SPX Summit challenges sport to prove the business case for impact

From purpose to profit: SPX Summit challenges sport to prove the business case for impact

13 October 2026
UCI launches new Cycling for All Manifesto as sport embraces UN Decade of Sustainable Transport

UCI launches new Cycling for All Manifesto as sport embraces UN Decade of Sustainable Transport

13 October 2026
From European Voice to Global Ambition: EFC Sets Out a New Future for Football Clubs

From European Voice to Global Ambition: EFC Sets Out a New Future for Football Clubs

06 October 2026
FIS confronts financial sustainability as climate action delivers measurable results

FIS confronts financial sustainability as climate action delivers measurable results

06 October 2026
GSS Workshops

Register for GSS Workshops today

Register here

GSS Education

Join the GSS Education programme today

Register here