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Sport at a Crossroads: Is it a Health or Entertainment Product or more than that?
The global sports industry stands at a pivotal moment, a defining crossroads in its history. For the last thirty years, its identity has been relentlessly shaped by spectacle and the ever-escalating value of media rights, creating a commercial powerhouse projected to grow from $470 billion in 2024 to nearly half a trillion dollars by the end of 2025. It has become, by its own admission, an "entertainment industry," obsessed with media, broadcast, and sponsorship deals.
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