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Beyond the Scoreline: Johan Cruijff ArenA’s Radical Shift to Net Positive

In the world of elite sport, the final whistle usually signals the end of the action. But at the Johan Cruijff ArenA in Amsterdam, the match never ends. With the publication of its first-ever Impact Report 2024/25, the stadium has signalled a move that is bolder than most: a shift from Net Zero to Net Positive – an ambition to give back more to society and the environment than it takes.