Intelligence & Analysis
Building one of the world's most comprehensive evidence bases on sustainability, purpose and impact across global sport, transforming data into meaningful intelligence and actionable insights.
Global Sustainable Sport believes that this power can be harnessed to create a more sustainable, purposeful and impactful future for sport and society. We look beyond commitments and policies to understand activity, evidence and impact – across international federations, leagues, clubs, governing bodies, events and other organisations throughout the global sports ecosystem.
Building one of the world's most comprehensive evidence bases on sustainability, purpose and impact across global sport, transforming data into meaningful intelligence and actionable insights.
Combining advanced technology, agentic AI and human expertise to research, analyse and evaluate organisations at a scale and depth that would not otherwise be possible.
Using the GSS SPI framework and more than 150 evidence-based criteria to independently assess, benchmark and track the sustainability, purpose and impact of sports organisations.
Delivering independent news, research and analysis on the organisations, people, ideas and innovations shaping a more sustainable future for sport.
Connecting sports organisations, experts and partners to share knowledge, encourage collaboration, accelerate progress and create meaningful impact.
What commitments, policies and ambitions has an organisation established?
What evidence demonstrates that these commitments are being translated into action?
What measurable difference are these activities making for society, sport and the planet?
GSS combines agentic AI, advanced data analysis and human expertise to discover, analyse and evaluate publicly available evidence from across global sport, turning information into meaningful intelligence and insights.
3,000+
sports organisations reviewed
150+
evidence-based criteria
7
Sustainable Pillars of Sport
1
global evidence-based methodology
Mike is one of the leading authorities on the global sports industry, with over 30 years working with sports stakeholders around the world and a particular focus on delivering better outcomes through sport. His expertise is in sports news, data and technology, and he is focused on driving a more sustainable future for sport.
Veronica has worked in sport for nearly 20 years, joining Sportcal in 2007 to manage clients across the global industry. At GSS she runs day-to-day operations, supports delivery of the SPI Assessment programme and manages client relationships across the global sports community.
Alex began working in sport at the International Amateur Athletic Federation (now World Athletics) in 1986. He joined Sportcal in 1997 and helped develop it into one of the leading information providers to the sports industry. He now supports and develops the technology behind the GSS platform.
Phoebe is a Liberal Arts and Natural Sciences graduate from the University of Birmingham with a particular interest in sport and sustainability. An athlete and Glasgow 2026 Commonwealth Games volunteer, she supports the development and delivery of the SPI Assessment programme.
Alexa is a graduate of University College Dublin with an interest in the intersection of environment and sport. She has previously volunteered with Formula E and Motorsport UK, and assists with research for the SPI Assessment programme.
Daniel specialises in responsible decision-making. He has 15 years’ international experience advising organisations in such areas as strategy development, sustainability/ESG reporting, and impact measurement. Through his company Responsible Sport, he advises on a strategic approach to sustainability/ESG, placing emphasis on education to foster know how and ensure meaningful adoption.