The story is more than a celebration of golf. It is an example of how sport can contribute to social development, inclusion and community empowerment when investment is directed towards those who might otherwise never have the opportunity to participate. The film demonstrates how community programmes, grassroots initiatives and talent pathways are helping to create opportunities for young people while strengthening local communities.

A Journey from Nkandabwe

At the centre of the film is Michael Chuma, whose journey from the underserved community of Nkandabwe in Zambia to becoming one of Africa’s leading amateur golfers provides a compelling illustration of sport’s transformative potential.

Growing up in a community where golf was virtually unknown, Chuma first encountered the sport through a programme at Nkana Golf Club when he was 14 years old. His initial experience was far from glamorous.

“The first time I went to Nkana Golf Club, I was a bit scared,” Michael said. “Then they gave us some food so I went almost every day.”

What followed was a journey familiar to many successful athletes: access, opportunity and encouragement. The golf club became a safe and supportive environment where young people could learn, develop confidence and discover new ambitions.

“To see the ball flying in the sky… it was really nice. I just wanted to get better,” Michael explained. “So I practised whenever I could.”

Building Pathways for Future Talent

The significance of Chuma’s story lies not only in his personal success but also in the systems that helped make it possible. Through sustained support, access to equipment and structured development opportunities, he progressed from a beginner to a player capable of competing and winning across Africa.

Today, Chuma is among the highest-ranked African players in the World Amateur Golf Ranking and has represented the continent at major events, including The R&A’s Africa Amateur Championship.

“I have won in Dubai, in Uganda, Ghana, in Kenya, almost every tournament here in Zambia,” he said.

His progress has been supported by The R&A’s Africa High Performance Programme, delivered in partnership with the International Golf Federation, the PGA of South Africa and Olympic Solidarity. Operating across several African nations, the programme aims to develop elite talent while strengthening national golf systems and creating sustainable opportunities for future generations.

Measuring Success Through Impact

The story resonates because it demonstrates an important distinction: sport’s value is not measured solely by participation numbers or competitive success, but by the wider impact it delivers for people and communities.

The R&A Foundation’s support for Michael’s development reflects a broader commitment to using proceeds from The Open and philanthropic investment to expand access to golf, create opportunities and generate positive social outcomes through sport.

The newly published GSS SPI Index currently ranks The R&A among the Top 100 most purposeful sports organisations in the world, achieving a Purpose Established (C) SPI Rating. While often recognised globally for its stewardship of The Open and the Rules of Golf, initiatives such as those showcased in Zambia demonstrate how the organisation is increasingly seeking to create positive social impact through the game and expand opportunities for underrepresented communities.

Organisations increasingly need to demonstrate not only awareness and activity, but measurable impact. Chuma’s journey offers a tangible example of that principle in action. A young person who might never have encountered golf has become both an elite athlete and a role model for others in his community.

The film ultimately serves as a reminder that when sport is made accessible, inclusive and welcoming, its influence extends far beyond the playing field. In Zambia, golf is not simply growing participation; it is helping to create opportunity, inspire ambition and change lives.