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Thirty Years of the Johan Cruijff ArenA: From Stadium to Sustainable Living Lab
Thirty years after opening its doors, the Johan Cruijff ArenA (JCA) has marked its anniversary with a milestone that points as much towards its future as its past. The Amsterdam venue has become the first stadium in the world to achieve B Corp certification, recognition of a sustainability journey that has evolved from environmental innovation into a much broader examination of how a major sports and entertainment venue creates impact.
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11th Hour Racing
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15-16 October, 2026
Gtech Community Stadium,
London (UK)
The SPX Purpose League Summit is a working summit for decision-makers interested in activating sport in a purpose-led way. Attendees will leave with an aligned peer network, data-backed insights, and the strategic commercial toolkits to transform sponsorship from an outsourced marketing expense into the single greatest driver of value.
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