UEFA claims first with sustainability-driven ‘KombiTicket’
UEFA has signed an agreement with the Association of the German Transport Companies VDV (Verband Deutscher Verkehrsunternehmen) to combine travel with match tickets for Euro 2024.
The European football governing body has introduced a 36-hour travel pass for fans with match tickets to games across 10 host cities in Germany. The tournament will take place from June 14 to July 14 next year.
The ‘KombiTicket’ will give fans a 36-hour travel card to use on public transport in and around the host cities at no extra cost, from 06:00 on the relevant matchday until 18:00 on the following day.
“The topic of sustainability is at the top of the agenda at UEFA Euro 2024 and sets new accents for future major sporting events."
The aim is to encourage fans to travel sustainably by using more climate-friendly public transport without having to purchase additional tickets. Depending on the host city, the VDV has predicted that roughly 70% of stadium attendees will use public transport when travelling to and from the stadium.
“The topic of sustainability is at the top of the agenda at UEFA Euro 2024 and sets new accents for future major sporting events,” explained Tournament Director Philipp Lahm. “Germany expects millions of international guests for a very special football festival that is intended to strengthen and celebrate Europe and the cohesion of our society. Through the partnership with the German transport companies, we ensure that the vast majority of spectators can travel environmentally friendly and safely by bus and train.”
Oliver Wolff, Managing Director of VDV, spoke of a commitment to “organising climate-friendly public mobility for the numerous fans from all countries” as well as “the easiest possible ticketing for everyone”.