News article
Sustainability round-up: Liverpool Football Club, International Biathlon Union
Also in the news: World Athletics, Welsh Sports Association and more…
Premier League club Brentford has partnered with Trainline’s I came by train campaign, which will offer fans discounted rail travel for away matches. The collaboration hopes to encourage Brentford fans to choose lower carbon transport options.
World Rugby and ChildFund have announced the next phase of the Grassroots to Global Series in the lead up to next year’s Women’s Rugby World Cup. The series has been designed to accelerate the global development of women’s rugby, while also uplifting female leaders in the sport.
Japanese manufacturer Honda has signed a sponsorship agreement with World Athletics, ahead of the World Athletics Championships Tokyo 25. As part of the deal, Honda will provide vehicles from its electrified fleet as the official transportation at the WCH Tokyo 25, which will start on 13, September 2025.
STC Group and Saudi Sports for All Federation (SFA) have signed a Memorandum of Understanding to help identify opportunities for improvement across the organisation, establishing sustainability goals, metrics, and key performance indicators. STC Group is a digital enabler, and will co-design a sustainability report framework with the SFA.
Premier League club Liverpool has become the first UK-based sports organisation to join the Green Operations and Leadership (GOAL) global network. GOAL is a sustainability-driven membership and support network for sports, entertainment, and live event venues, including stadiums, arenas, theatres, and convention centres.
Clean energy company Egg has recently backed the England rugby league teams as part of a new partnership with Rugby League Commercial. The company’s branding will appear on both the men’s and women’s jerseys. Egg has also recently announced a deal with English League One football club Northampton Town, supplying solar panels and electric vehicle charging points.
Welsh Sports Association (WSA) partners Howden, an insurance company, have offered insights into solutions that the sport and leisure sector can work towards, in order to take the effects of climate change.
Play the Game has delved into FIFA partner Aramco’s record on carbon emissions with a detailed feature. FIFA announced the lucrative sponsorship deal earlier this year.
The fourth in-person meeting of the International Biathlon Union’s (IBU) Snow Network took place in Sterzing, Italy from September 4-6, 2024, which saw attendees share knowledge regarding snow management. The IBU-led SIEPPUR Sustainable Snow Management Project joined the Snow Network meeting and presented its preliminary findings. The project is EU Erasmus+ funded, and SIEPPUR comes from the Sámi language and means ‘fluffy, deep snow’. The language is spoken by the Sámi people in parts of northern Finland, Norway, Sweden and extreme northwestern Russia.
Pledgeball has partnered with the Centre for Climate Change and Social Transformations (CAST), a leader in sustainable behaviour change research, to work together to drive meaningful climate action across the sporting community in the UK. Pledgeball will act as a key partner over the next five years of CAST’s research, looking to further engage and empower fans to take concrete action against climate change.