Sustainability round-up: August 24
This week’s sustainability round-up feature’s Real Madrid’s work in Ukraine; Puma’s latest sustainability focused collaboration; the Tampa Bay Rays’ new green cutlery partner; and a revamped and sustainable Hockey India League.
Spanish football club Real Madrid is collaborating with its partner in Ukraine, Epicentr for Children, to organise a summer camp for the second year running. Participants in Real Madrid Foundation’s social sports schools in Ukraine have been able to partake in the summer camp, supported by football and basketball coaches, local coordinators, psychologists and social workers.
Sports brand Puma has launched a new collaboration with lemlem, a swimwear brand made in Africa founded by supermodel Liya Kebede. Sustainability was a major aspect of the partnership, with the fabrics used made with at least 20% recycled material on activewear.
ReRoute Americas has partnered with the Tampa Bay Rays Major League Baseball (MLB) franchise, to become the Rays’ official sustainable straw and cutlery partner. Alongside advertising benefits for ReRoute Americas, the company will also help to reintroduce a sustainability mascot in 2024. ReRoute Americas offers products made from recyclable plastics and biodegradable materials.
Hockey India has signed commercial partners to lay the foundation for the new-look Hockey India League, following its previous financial failures. The league was forced to stop in 2017 due to issues with commercial viability and league sustainability, with many teams incurring heavy financial losses. Following India’s bronze medal at the Tokyo Olympics in 2021 (the country’s first medial in the Summer Games for over four decades), the idea of a revamped league was introduced.