News article

Partners back Euro 2024 as Climate Fund launches

January 18 2024

Sustainability efforts surrounding UEFA Euro 2024 are ramping up after the launch of a ‘Climate Fund’ for amateur clubs in host country Germany was swiftly followed by the unveiling of BYD as the international football tournament’s new e-mobility partner.

Partners back Euro 2024 as Climate Fund launches

Global Sustainable Sport understands that more than 1,000 amateur clubs have already applied for financial support for climate protection projects since the launch of the fund last week. Clubs will have until June 30 to apply for up to €250,000 (£215,000/$272,000) and will only be required to raise a minimum of 10% of the requested grant themselves – and no more than €5,000.

UEFA, football’s European governing body, explained that for each tonne of CO2 emissions produced in connection with the tournament, €25 will be donated to the fund. This means that, based on pre-tournament projections, about €7m will be made available for climate protection projects. Clubs can choose from a set list of projects in the fields of energy, water, waste management and smart mobility.

“UEFA is taking full responsibility for unavoidable CO2 emissions, which is why we have created the climate fund,” said Martin Kallen, CEO of UEFA Events. “We are ensuring the fund will benefit the German football community, who will welcome fans from all over the world this summer.”

Meanwhile new e-mobility partner BYD will provide various stakeholders with a range of new-energy vehicles (NEVs) during the tournament, which will run from June 14 to July 14.

UEFA Marketing Director Guy-Laurent Epstein said: “The partnership fully aligns with UEFA’s vision of promoting a greener and more sustainable European Championship by merging the excitement of football and UEFA’s commitment to environmental responsibility.” 

“UEFA is taking full responsibility for unavoidable CO2 emissions, which is why we have created the climate fund." Martin Kallen, CEO of UEFA Events

BYD will also feature at the official fan zones, with guests able to enjoy live match coverage and entertainment. The manufacturer will also hold events at more than 230 BYD stores across 19 European countries to celebrate the tournament.

Michael Shu, Managing Director of BYD Europe, added: “BYD is proud to be the first e-mobility partner for this prestigious sports event, which will enable us to showcase our latest advancements in electric vehicles to a far-reaching audience.”

Additionally, UEFA and Germany’s national railway company Deutsche Bahn have announced that discounted train tickets went on sale yesterday (Wednesday) that will encourage more climate-friendly travel to games.

The DB Ticket Euro 2024 will let match ticket-holders travel for a special price of €29.90 each way within Germany. Fans from other European countries are able to purchase the Interrail Pass Euro 2024, which is available with a 25% discount. Match ticket-holders will be able to travel to and from Germany from 32 different countries in Europe.

“Sustainable mobility is an integral part of UEFA Euro 2024,” said Dr Michael Peterson, Member of the Management Board for Long Distance Passenger Transport at Deutsche Bahn. “We will deploy the largest InterCity Express fleet ever during this summer of football, with over 400 trains.”

Image: Samuel Regan-Asante on Unsplash


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