The New Scoreboard: How Major Events Are Driving a Sustainable Global Agenda

The global landscape of major event hosting is undergoing profound change. Gone are the days when success was measured solely by ticket sales, broadcast revenue and the spectacle of an opening ceremony. At Host City 2025 in Glasgow, leaders from across sport, venues, tourism and technology made one message unmistakably clear: sustainability is now the scoreboard by which events will be judged.