GSSport24 Speaker

Sarah Wilkin

Founder & CEO - Fly Green Alliance

Sarah Wilkin is the entrepreneurial founder and CEO of Fly Green Alliance, which was the first sustainable aviation fuel (SAFs) alliance developed globally. She has pioneered and evangelised carbon reduction through renewable fuels for air travel – SAFs – after being awarded a booking.com travel grant to work on the R&D and market development. FGA are now carbon strategist in travel and transport as consultants and have a not-for-profit membership which carries out industry level work across multiple sectors.

Sarah is a keen innovator, deemed trailblazer and thought leader in green travel and has worked with sports groups as Birmingham County FA, Norwegian FA, Formula; has worked as a consultant on Life TACKLE, the first UEFA environmental EU project and with Sokito to carry out a research project which measured the carbon footprint of the football transfer window, and continues to work to influence new sponsorship and strategy across sport. Sarah was selected for the first cohort of Women in Football’s entrepreneur mentorship program.

FGA this year (2024) has been coordinator on a recent Horizon Europe future mobility grant and has brought sports into the expert committee to demonstrate the strength of the community and influence possible at local, national and global level.