GSSport24 Speaker

Phoebe Tickell

Founder & CEO - Moral Imaginations

Phoebe Tickell is an Imagination Activist, a term she created to describe a new kind of activist she sees emerging all around the world. She is the founder and CEO of Moral Imaginations, and her approach to changing the world lies in reimagining our relationship to ourselves, the planet and the future.

A former scientist, she left her role as a scientist in 2016 and became a ‘renegade scientist, systems thinker and social entrepreneur’, when she realised science and technology was not going to save us. She started a chain of social enterprises across education, food, and governance, each time making regenerative interventions at leverage points in the system. She kept going upstream until eventually she reached the beginning point of climate change: the imagination. In 2020, she founded Moral Imaginations, an organisation which works at a deeper level to create the mindset, values and worldview shifts necessary for a sustainable, post-capitalist world, through cultivating the “moral imagination” and training imagination activists. They have worked with 30 organisations and trained 1000 people in their methodology, including an inner city London local municipality.

Moral Imaginations works with municipalities across the UK and Europe, and has clients in government, the corporate sector and not-for-profit sector. Phoebe has a first-class degree in Natural Sciences from Cambridge University, she is an Associate Lecturer at Schumacher College, the Foresight Institute’s Existential Hope Fellow and one of 500 Edmund Hillary Fellowship Impact Fellows. You can read more about her on her website: www.phoebetickell.com