GSSport24 - Workshop 7
17th July 2024
Content
Workshop 7 Programme:
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Session 1 – Impactfully engaging fans on climate and sustainability: what it looks like in practise
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Session 2 – Fan Travel – The ‘Elephant in the Room’
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Session 3 – Sport and Social Impact: Past – Present – Future
Workshop 7 will start at 12:00 BST and will last for 3 hours
Session 1 – Impactfully engaging fans on climate and sustainability: what it looks like in practise.
Join us for an insightful webinar featuring climate engagement experts Pledgeball and the International Biathlon Union (IBU). Together, they partnered for the World Championships, and now they’re sharing their expertise on research-backed fan engagement.
Agenda:
- Understanding Fan Engagement: Explore what meaningful audience engagement on climate and sustainability looks like.
- Research-Backed Strategies: Discover evidence-based approaches to mobilise fans.
- Financial and Operational Considerations: Explore practical implementation, considering budget and logistics.
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Workshop Recording
Click here to watch the recording of Session 1 – Impactfully engaging fans on climate and sustainability: what it looks like in practise.
Session 2 – Fan Travel – The ‘Elephant in the Room’
Join Chloe Sweden, Founder & CEO, Lowr and Alex Townshend, Sustainability Consultant, You Smart Thing for an insightful discussion on the ‘Elephant in the Room’ – Fan Travel, moderated by Rory Squires, CEO of Squires Media. With over 60% of sports club’s carbon emissions coming indirectly from fans, teams have a huge problem. They currently have no way of measuring or managing their footprints easily or accurately.
The discussion will incude;
Awareness of the problem: Increasingly, major events and venues are recognising audience travel as a key ESG challenge. For example, analysis of the T20 Finals Day 2022 at Edgbaston found that 79% of emissions were caused by staff and spectator travel
Sustainability and accessibility as business critical: Offering reliable, low-carbon travel for spectators, athletes, games officials, and people with specific accessibility requirements, should be seen as business-critical for host cities, rights holders and organisers, not as a tick box exercise
Power of Data: Data is essential to measure and understand audience behaviour. Organisations need to understand current behaviours to execute initiatives and reduce environmental impact.
Introduction to Lowr: Lowr is the world’s first white-labelled sustainability platform for teams to log and lower their fan emissions, whilst increasing revenue from sponsors looking to promote their own green agenda.
Introduction to ‘You. Smart. Thing.’ (YST): ‘You. Smart. Thing.’ (YST) is designed to reduce disproportionate travel-related carbon emissions. To successfully deploy the YST travel assistant service, customers need to effectively engage their audiences with the technology to affect behaviour change, capture data, and reduce disproportionate travel-related carbon emissions. YST customers have access to an analytics suite of data captured through the travel assistant service
Workshop Recording
Click here to watch the recording of Session 2 – Fan Travel – The ‘Elephant in the Room’
Session 3 – Sport and Social Impact: Past – Present – Future
Industry veterans Howard Brodwin and John Kim will look back at progress made in the past 15 years, provide a snapshot of current events and trends, and cast an eye to the future as a new generation of leaders emerges.
They’ll discuss key points around the intersection of sport business and climate change, human rights, accessibility and mental health; the iInfluence of sponsors on social impact and sustainable business practices in Sport; and what the future may hold for large scale events including the 2026 World Cup and 2028 Olympic & Paralympic Games.
Workshop Recording
Click here to watch the recording of Session 3 – Sport and Social Impact: Past – Present – Future
