GSS Impact Project

What is the global impact of sport and how do we value it?

How much do we really understand about the true impact that sport has on society and how do we measure and quantify these impacts?

Only through fully understanding the true impact of sport can we really appreciate the real value and benefits that it brings to society and the planet.

The Challenge: Valuing Sport's True Impact

While sustainability is a core component, it is only part of the full picture.

Sport’s full scope is broader than existing frameworks like ESG (Environmental, Governance and Social) and requires more specific definition than the UN’s Sustainable Development Goals (SDGs).

To truly understand this impact, we need a model that embeds sustainability at the heart of sport, connecting it with all other factors that create a prosperous and impactful organisation or event.

The Problem: A Lack of Standards

A significant barrier to measuring this value is the lack of a single, unified international standard:

There is currently no internationally recognised framework for measuring the impact of sport.
Sports federations, event organisers, host cities, government agencies, and consultancies each use their own methodologies to measure and report on their impacts and outcomes.
This lack of a widely accepted international standard makes it impossible to compare the performance of different sports stakeholders.

The Solution: A New Global Methodology

The GSS Impact Project aims to solve this problem by creating a standard methodology and approach using its 7 Sustainable Pillars of Sport.

This new framework will help sports stakeholders effectively demonstrate the true value of their actions and outcomes.

GSS Network - A Global Community

A further goal is to build a global community

of like-minded individuals dedicated

to fostering a more purposeful and impactful

global sports industry through the GSS Network.

The GSS Network provides a collaborative platform for organisations, fans and athletes who are passionate about making sport more impactful and sustainable. By joining our network, you will gain access to unparalleled data and insights through our advanced AI-powered GSS Network DataHub, connect with a global network of peers, and access educational resources to enhance your sustainability journey.

Take the Next Step

The programme offers:

Independent benchmarking against global standards
Practical recommendations for improvement
Recognition through the impact rating
Tools to engage stakeholders and enhance reputation

Organisations and events are assessed annually, encouraging long-term improvement and leadership in sport.

Join the GSS Impact Project to make a difference and help build a more impactful future for both sport and the planet.