News article

World Athletics launches toolkit to drive children to be more active

April 27 2023

World Athletics is aiming to engage 400,000 kids in athletic activity on Kids’ Athletics Day 2023 on May 7.

World Athletics launches toolkit to drive children to be more active

The organisation has released a new ‘Kids’ Athletics Day at home’ toolkit for children across the globe who wish to take part.

The kit includes activity cards with instructions on how to stage an obstacle course, air bowling and ‘flying saucers’; a ‘design your own spikes’ template for kids to create their dream spikes and an activity pyramid with different running, jumping and balancing challenges. 

World Athletics’ toolkit can be printed off at home or at schools so that children can be active in their own back gardens, or with their friends in the playground at school. 

Kids’ Athletics Day is the cornerstone of World Athletics’ Kids’ Athletics programme, which is a free programme that aims to inspire children and young people to be more active. 

The day will challenge all Member Federations and continental Area Associations to help get 400,000 children active and moving on May 7. The Member Federation with the best Kids’ Athletics Day activation – which will be measured by a combination of participation rates, social media engagement levels and overall innovation – will be awarded a prize, which includes a $10,000 (£8,000/€9,000) one-off Kids’ Athletics MF Challenge award to promote and activate Kids’ Athletics. 

The Area Association with best participation rate, based on a cumulative score of the participating Member Federations, will also be eligible for a $10,000 one-off Kids’ Athletics Area Challenge award to promote children’s athletics at an Area Championships. 

World Athletics has already made a general toolkit available for Member Federations taking part in Kids’ Athletics Day 2023. The toolkit includes marketing assets and suggested activities. 

Image: Markus Spiske on Unsplash

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