Through the project, the club has set sustainable targets and measures across a number of operational areas, with a headline commitment to be net-zero by 2040 supported by further goals regarding waste, environmental protection and communication.

One Pack, One Planet will focus on engaging fans on issues of climate change and sustainability and, aside from its ‘Carbon’ net zero pledge, the campaign has three other key pillars spanning ‘Waste’, ‘Nature’ and ‘Culture’.

Specifically, these three other umbrella commitments will include embracing a circular economy, minimising waste and maximising reuse; protecting the natural environment; and embedding environmental sustainability across the club while engaging, educating and communicating on the subject. 

The commitments have been made following a recent survey that was completed by more than 1,000 Wolves fans. Of those who took part, 85% said they cared about environmental sustainability and climate change while more than 80% felt that the club had a responsibility to be more environmentally conscious.

Wolves goalkeeper and One Pack, One Planet ambassador Dan Bentley said: “Climate change, and how we can tackle it, is one of the most important conversations we can be having at this time, and I am really pleased Wolves are playing their part by launching One Pack, One Planet.

“Sometimes climate change can feel overwhelming, but if we all make small changes in our lives and contribute to help the future of the planet in little ways, over time it will make a big difference.”

The fresh commitments from Wolves join positive practices that are already in place. The club is supplied by 100% renewable electricity and has been running an ongoing energy efficiency programme over the last five years, with LED lighting installed across its Molineux stadium – including as a replacement to the floodlights.

Wolves’ catering partnership with Levy UK has ensured that vegan food options are available and reusable drinks cups have been trialled, while the club has further strengthened its relationship with Reconomy Group, a tech-led provider of circular economy-focused services that became a sustainability partner ahead of the 2022-23 season.

The launch of the new initiative is the culmination of a year-long partnership with Football For Future (FFF), which helped Wolves to develop a club-wide environmental sustainability strategy leading to the launch of One Pack, One Planet.

The initiative was also announced on the back of last week’s Green Football Weekend, which brought together about 80 UK men’s and women’s clubs for a variety of initiatives designed to shine a spotlight on climate change and environmental sustainability.

“We know there is still much work to do, but we’re proud to lay out our environmental sustainability commitments today in One Pack, One Planet,” said Steve Sutton, Wolves’ facilities, safety and security director.

“We hope that, in working towards the goals pledged here, Wolves can become leaders in football’s transition to global net zero.”