• Home
  • News
  • VfL Wolfsburg and Supponor announce a long-term strategic partnership

VfL Wolfsburg and Supponor announce a long-term strategic partnership

August 16 2022 - News Release News Editorial

VfL Wolfsburg and Supponor , the world's leading provider of virtual advertising technologies headquartered in London, have entered into a long-term strategic partnership for the introduction and implementation of virtual advertising.

VfL Wolfsburg and Supponor announce a long-term strategic partnership

Targeted addressing of the international markets

The aim of the new cooperation is to strengthen and expand the international sponsorship activities of the Greens and Whites. With the help of the software-based technology Supponor AIR®, VfL can potentially duplicate the advertising capacities of the two rows of LED perimeter boards in the domestic Volkswagen Arena, display advertising specific to the target market and thus diversify the national perimeter boards for the international market.

Important contribution to “Race-to-Zero” goal

In addition, by doing without double TV production at the same time, the production, transport and logistics-related CO2 emissions can be reduced, which means that another important contribution can be made to the self-imposed “Race-to-Zero” goal .

    GSS Weekly Newsletter Registration


    Register your interest in receiving our free weekly sport and sustainability newsletter and get it delivered to your inbox every Thursday


    GSS Weekly Newsletter Benefits:

    • Free access to all the latest sustainability news and features

    • Free weekly newsletter featuring all the latest developments in sport and sustainability


    Register your details here:

     

    First name

    Last name

    Company

    Title

    Email

    Nation

    Read moreVfL Wolfsburg