News article
VfL Wolfsburg and Supponor announce a long-term strategic partnership
VfL Wolfsburg and Supponor , the world's leading provider of virtual advertising technologies headquartered in London, have entered into a long-term strategic partnership for the introduction and implementation of virtual advertising.
Targeted addressing of the international markets
The aim of the new cooperation is to strengthen and expand the international sponsorship activities of the Greens and Whites. With the help of the software-based technology Supponor AIR®, VfL can potentially duplicate the advertising capacities of the two rows of LED perimeter boards in the domestic Volkswagen Arena, display advertising specific to the target market and thus diversify the national perimeter boards for the international market.
Important contribution to “Race-to-Zero” goal
In addition, by doing without double TV production at the same time, the production, transport and logistics-related CO2 emissions can be reduced, which means that another important contribution can be made to the self-imposed “Race-to-Zero” goal .
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