News article
Udinese launches One Mission, One Planet initiative
Italian Serie A football club Udinese has teamed up with the Marevivo Foundation, which has been dedicated to protecting biodiversity for over 35 years, to unveil a new One Mission, One Planet campaign.
The wide-ranging initiative is supported by BAT Italy and start-up JustOnEarth, as well as the Friuli Venezia Giulia Region.
One Mission, One Planet aims to increase awareness among fans of their impact on the environment across several areas, including the damage caused by failing to dispose of small waste items correctly at sports events.
A fan awareness campaign will take place at Udinese’s home games this season and throughout the 2025-26 campaign, with signage and video footage during matches aiming to incentivise the use of public transport.
Meanwhile, air quality will be monitored with the aim of kicking off a process that will ultimately lead to Udinese’s Bluenergy Stadium becoming the first smoke-free facility in Italy.
Marevivo Foundation previously worked with BAT Italy on the ‘Piccoli gesti, Grandi crimini’ (Small actions, Big crimes) campaign to reduce the littering of cigarette butts and small items of waste.
Fans of Udinese – who are widely considered to be the most sustainability-driven football club in Italy – will also be encouraged to commit to the broader cause by signing a fan manifesto at www.onemissiononeplanet.it.
“Achieving sustainability is one of our goals as a club, and Udinese was given the highest ESG rating in Italy, and fourth highest in Europe, in an international comparison of football clubs by Brand Finance in 2023."
“We are very excited to be a part of this interesting Marevivo Foundation initiative to reduce the environmental impact of matchdays at Bluenergy Stadium, and I am sure that spectators will embrace it positively,” Udinese Managing Director Franco Collavino said.
“Achieving sustainability is one of our goals as a club, and Udinese was given the highest ESG rating in Italy, and fourth highest in Europe, in an international comparison of football clubs by Brand Finance in 2023. This campaign coincides with the recent installation of 20 recycling collection points inside the stadium and other actions we are undertaking with UEFA to fight climate change.”
Marevivo General Secretary Raffaella Giugni added: “This project has a dual strategy: to drastically reduce littering – a study published in the UK estimates that a football match in Europe generates, on average, between 1.82kg and 6.81kg of waste per spectator – and carbon dioxide emissions, while fostering responsible behaviour from fans.
“Sport, and football in particular, brings millions of fans together and is an important driver in promoting increasing environmental awareness and actions that we can take to save our planet. Let’s kick out pollution and play together to protect the environment and our health.”
Image: Matteo.favi, CC BY-SA 4.0, Edited for size