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U.S. Ski & Snowboard, Kappa, POW Launch Climate Change-Themed Race Suit at Alpine World Championships
U.S. Ski & Snowboard, in partnership with Kappa and Protect Our Winters (POW) announce a race suit designed to elevate climate change as a priority for snowsports. The Stifel U.S. Alpine Ski Team will wear the suit in front of the world during the 2023 FIS Alpine Ski World Championships in Meribel-Courchevel, France Feb. 6-19, 2023.
Climate change is an existential threat to the future of skiing. In the 2022-23 winter alone, teams around the world have seen the devastating effects of a warming climate with canceled races due to lack of snow, tracks made entirely of machine-made snow and athletes racing in 50-degree temperatures in the middle of winter. A warming winter is one of the biggest threats as athletes and fans look at the future of snowsports.
U.S. Ski & Snowboard partnered with POW, a leading nonprofit organization advocating for systemic solutions to climate change, and Kappa, the team uniform partner, to bring to life a unique vision of climate change on the athletes’ speed suits.
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