News article

Toyota delivers electric vehicles for Giro D’Italia and cycling classics

May 11 2023

Japanese car manufacturer Toyota is promoting and using its electric vehicles through a partnership renewal with RCS MediaGroup, which organises the Giro d’Italia and other cycling races through its RCS Sport division.

Toyota delivers electric vehicles for Giro D’Italia and cycling classics

Toyota is providing its entire electrified range – comprising more than 50 vehicles and the new bZ4Xs, which are part of the beyond Zero family of zero-emission battery electric vehicles – for the 106th edition of the Giro D’Italia, which began on Saturday and will conclude on May 28.

Additionally, Toyota will provide models from the GR Sport range and the RAV4 in full hybrid and plug-in hybrid versions, as well as the Corolla Hybrid Touring Sports editions.

Luigi Ksawery Luca, Chief Executive of Toyota Motor Italia, said: “We are proud to renew our partnership with RCS MediaGroup for the fifth consecutive year and to provide all our expertise in the field of sustainable mobility. 

“The partnership with RCS confirms Toyota’s constant attention to the world of sports and our ‘Let’s go Beyond’ vision, whose ambition is to develop technologies and services that ensure freedom of movement for all, going beyond the goal of zero emissions alone, to achieve a more sustainable, safe and inclusive society.”

"This partnership aims, in the long run, to bring zero CO2 impact to a major traveling sporting event." Urbano Cairo, President of RCS MediaGroup

Urbano Cairo, President of RCS MediaGroup, added: “Toyota is a brand known all over the world, and the renewal of the partnership until 2025 is a sign of continuity that shows how the Giro d’Italia is an event with an increasingly international prestige that attracts big companies. With Toyota we share a vision that focuses on environmental sustainability evidenced by the vehicles that are made available to us.

“The Toyota fleet for the Giro d’Italia is composed of electric and hybrid cars, aimed at decreasing emissions year after year. This partnership aims, in the long run, to bring zero CO2 impact to a major traveling sporting event. We are confident that the path marked out is the right one.”

Image: Markus Spiske on Unsplash

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