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This week: Newcastle United, Asics and more…

April 18 2024

Also in the news: Major League Soccer, Coca-Cola Company, Athens Marathon…

This week: Newcastle United, Asics and more…

An academic paper has analysed the growing trend of sporting organisations and events using their transcendent power to embrace and promote social and responsibility acts. The paper highlighted the further embedding of sport into communities, and how this has become fundamental for an organisation to become sustainable. The paper examined the example set by the Athens Marathon, Greece’s leading sport sector entity, towards sustainable event development.

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UK Athletics, The Great Run Company and London Marathon Events have created a new joint initiative, Athletics Ventures, to transform the future and growth of athletics in the UK and deliver major athletics events. The new company will also take on the job of securing new commercial partners for athletics in the UK, offering opportunities from grassroots activities to national events and the UK athletics teams at major championships, in a ‘playground to podium’ sponsorship programme.

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Newcastle United players and supporters recently wore different shirts for an English Premier League match against Tottenham Hotspur. Thanks to an initiative run by the club’s front-of-shirt partner Sela as part of its ‘Unsilence the Crowd’ campaign, Sela donated its branding to the Royal National Institute for Deaf People. It also marked the launch of special ‘haptic’ shirts that will make matchdays more accessible for those with hearing loss.

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Major League Soccer (MLS) club New York City FC is celebrating a win to revitalise the area in which it is based, following the New York City Council voting to approve the transformational Willets Point Phase II Redevelopment Plan, completing the Uniform Land Use Review Procedure process. The project will see the creation of affordable housing and economic development, new urban spaces and NYCFC’s new stadium, which is set to be the first fully electric venue in the MLS.

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By going ‘Green’, Bristol Sport and Ashton Gate Stadium inspired fans to be more sustainable as they pledged to save 638,534kg of CO2 via Pledgeball; donated 120 items of clothing to St Mungo’s charity; ate 502 plant-based pies; travelled 2,724.9 miles on free shuttle buses between Ashton Gate and Bristol Temple Meads train station; and accepted 1,300 packets of wildflower seeds to plant. As part of the organisation’s Project Whitebeam, matches undertaken by Championship club Bristol City and Women’s Super Club Bristol City, and basketball team Bristol Flyers in February and March, were focused on sustainability.

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Worcestershire County Cricket Club has experienced a record volume of flooding at its New Road home, as well as the increasing regularity of flooding. The cricket club is looking to explore every option, including a possible move away from the venue, to ensure its long-term future.

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The Olympic Park in Montreal, Canada has launched an international competition to find a winning way of reusing and recovering the materials of the roof at Montreal Olympic Stadium. Dismantling of the roof is set to begin in the summer of this year, and the venue is looking for design and architecture professionals, as well as students, to come up with ideas on how to reuse the structural components and embrace circular economy.

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The Coca-Cola Company has been a founding partner of the Special Olympics World Games since its foundation in 1968. The beverage giant has also been a global sponsor for more than 50 years, and has supported programmes, athletes and events worldwide through financial contributions, volunteering and marketing initiatives. During the most recent World Games in Berlin, in collaboration with Special Olympics International, it aimed to raise awareness of the athletes through its slogan ‘Your support is Real Magic’.

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Team Japan’s kit will feature the carbon footprint of each item of clothing in a bid to demonstrate fashion’s impact at Paris 2024. For example, the team’s warm-up suit jacket shows 8.8kg of carbon dioxide equivalents (CO2e) were emitted during its production, while bottoms show 5.5kg of CO2e. Tokyo-based sportswear manufacturer Asics said it reduced emissions on official kits by roughly 34% compared to the last Olympic and Paralympic Games in the Japanese capital city, by using recycled and lighter materials, as well as renewable energy at its factory.

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Image: Pixabay

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