News article

Sustainability round-up: British Basketball League, San Jose Sharks

May 09 2024

Also in the news: WeAre8, Adidas and more…

Sustainability round-up: British Basketball League, San Jose Sharks

Sustainable waste management company Biffa has joined forces with the British Basketball League as the official sustainability partner to champion greener, cleaner communities, helping them to reduce waste and protect the environment. Over the next three years, Biffa will support clubs and venues across the men’s and women’s league in developing their own sustainability strategies.

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The United Nations General Assembly has adopted a resolution creating World Football Day, which will be held annually on May 25. The celebration will be important for the UN’s Football for the Goals community.

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D&b group, a provider of professional audio technology and AVLM solutions, has launched SustainSymphony, a new cloud-based sustainability management software service. The Software as a Service (SaaS) solution has been tailored to the dynamic landscape of the global live event industry. The basic version will be offered free of charge, meaning an organisation of any size or experience can implement sustainable event management.

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Sports equipment and apparel manufacturer Adidas has announced the second year of its sustainability initiative – Move For the Planet. For every 10 minutes of movement logged by users of the Adidas Running App, the company has pledged to donate €1 (up to €1.5m) between May 10-22. The money will be donated towards projects in areas impacted by heat waves, flooding and other extreme weather conditions.

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Sun Minimeal has been selected by Formula E as the race title partner for the 2024 Berlin E-Prix, which will take place this weekend. Sun, a Swiss food producer that is committed to reducing resource use in nutrient supply by 90%, introduced the Minimeal as a naturally nutrient-complete meal that can fit in your pocket. The meals replace unhealthy diets with a plant-based, sustainable and health-conscious option.

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The San Jose Sharks National Hockey League (NHL) team celebrated Earth Day and beyond last month, with the Sharks Foundation hosting its April Environmental Awareness campaign presented by PG&E. The programme saw 50 Sharks and PG&E employees work alongside South Bay Clean Creeks Coalition (SBCCC) to remove rubbish from the Guadalupe River. The Sharks Foundation and the PG&E Foundation also provide SBCCC with a $20,000 grant to further its mission. Grants were also donated to Save Our Shores in partnership with Pacific Catch, with the non-profit using the funding to foster thriving ecosystems in Santa Cruz and Monterey Bay. Elsewhere, in collaboration with SAP, the Sharks donated $50,000 to Save The Bay to support its San Francisco Bay Habitat Restoration/Environmental Education in Shoreline Classrooms programme.

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WeAre8, a social platform founded by tech entrepreneur Zoe Kalar, has partnered with Save Today, Play Tomorrow, a programme initiated by the Birmingham County FA to empower players and supporters to make football healthier and more sustainable. WeAre8 and Birmingham County FA will make it fun and easy for its 80,000 players, and supporters, to unite in a safe social home. WeAre8 has adopted a transformational economic model, meaning the majority of its ad revenue goes directly back to the people, charities, community groups, creators and planet projects. If just 5,000 of the Birmingham County FA community watched two minutes of ads a day and pay it forward, it would mean £730,000 would be donated back to Save Today, Play Tomorrow every year.

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The Sport and Environment Committee of the Chinese Taipei Olympic Committee (CTOC) recently advocated for sustainability through the environmental education programme ‘Sustainable Future, Youth Together’ during the National High School Games 2024. CTOC President Lin Hong-Dow recorded a video in support of energy saving and carbon reduction that was shown during the event.

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Image: British Basketball League

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