News article

STH Group Launches Global Social Impact Strategy

February 28 2023

The STH Group - a leading provider of travel, hospitality and customer experiences for global sporting events - has launched a new Social Impact Strategy that it believes will “set new standards” for the sports hospitality industry.

STH Group Launches Global Social Impact Strategy

Supporting the principles of the United Nations Sustainability Goals, the STH Group plan includes a Social Impact pledge outlining the key commitments the company is making across four distinctive pathways:

Planet – Fostering a culture of environmental responsibility and minimising the impact of our operations, we aim to reduce our carbon impact (35% reduction by 2025, 50% reduction by 2030, Net Zero by 2040) and source sustainably.

People – Empowering our people to track and be mindful of their Social Impact while focusing on the ways we can enable our employees to thrive and grow responsibly.

Places – Recognising our responsibility to invest in the communities in which we operate, as well as the sport communities we work within.

Partners – We aim to inform and influence our network of suppliers and stakeholders about Social Impact and strive to inspire change where needed.

The strategy is underpinned by a set of clear targets, with a long-term aim to reduce the Group’s carbon impact to Net Zero by 2040.

In order to better track the CO2 footprint of the company and its clients, STH Group has invested in a robust and flexible reporting tool to capture data from initiatives across the company, including reducing single use items. The Impact Reporting platform will enable STH to record carbon emissions and upload offsetting activities to track accurately against the Group’s incremental carbon reduction targets.

Some of the key items being measured and tracked are below with periodic improvement plans in place:

  • ●  Greener commuting and co2 reduction
  • ●  Waste reduction and recycling
  • ●  Employee wellbeing and training
  • ●  Partner engagement in Social Impact

● Carbon offset for unavoidable emissions
● Volunteering with non-profit organisations ● Local supplier engagement
● Spend with SMEs and VCSEs

“The STH Group is committed to enhancing long-term sustainability through a proactive approach to social and economic development and environmental principles involving our shareholders, suppliers, employees, clients, customers, and the local communities in which we operate. Chris John, Chairman and Chief Executive Officer, the STH Group
“For the STH Group, Social Impact is no longer optional. We have a responsibility to our people, places, partners, and the planet, to ensure that we are instigating change and setting new standards for our industry.
“STH is a progressive organisation and we know that many of our partners expect similar levels of scrutiny when it comes to Social Impact practices. This focus will also help us attract and retain the best talent by proving our company culture, one that prioritises our employees’ wellbeing and provides consistent learning and development opportunities for all staff.” Chris John, Chairman and Chief Executive Officer, the STH Group

The STH Group – established in 2014 as a joint venture between Sodexo, a majority shareholder and global leader in the events and hospitality sector, and the Mike Burton Group, a specialist sports travel and hospitality provider – has operations in Japan, Australia, New Zealand and the UK, with new Social Impact Strategy integrated across all operating entities.

To find out more about STH’s Social impact Strategy please visit and follow the company on LinkedIn. To download STH’s full Social Impact Pledge, click here.

Notes to Editors


About STH UK

STH UK is the UK business of STH Group. Set up as a Joint Venture between Sodexo and the Mike Burton Group, STH Group successfully delivered the travel and hospitality programmes for Rugby World Cups 2007, 2011, 2015 and 2019. STH Group (formerly Rugby Travel & Hospitality Limited) is the exclusive Hospitality Sales Agent in Great Britain for Rugby World Cup France 2023. STH has an extensive history of delivering world-class travel and hospitality programmes at global sporting events, including London 2012 and Tokyo 2020 Olympic Games. STH UK also manages and delivers ICC Travel & Tours – the global Official Travel Programme for the International Cricket Council (ICC), as well as Team GB Live – the Authorised Ticket Reseller for Great Britain for the British Olympic Association (BOA). You can find out more at

Media Contact

Dan Tunna | | +44 (0) 7973 824415

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