SailGP signs up Apex Group in sponsorship deal with focus on gender equity
Financial services provider Apex Group has announced a three-year sponsorship deal with SailGP, with a focus on women’s empowerment and a commitment to having a positive impact.
Apex Group has been named the exclusive financial solutions partner of SailGP and will work to bring the company’s Women’s Accelerator programme into the world of sports.
The Women’s Accelerator programme has been designed to drive equity for female professionals in male-dominated environments. The partnership will see Apex Group support SailGP in its mission to further empower its employees and female athletes.
Apex Group’s own efforts across its financial services have proven to break down gender-related barriers with over 50% of inaugural programme participants securing promotions, progression or new roles in 2022. The financial services provider will tailor the Accelerator programme for SailGP to promote gender equity within the business and broader sailing industry. It will also support SailGP’s Impact League.
"We have a unique opportunity to harness the power of sport and financial services to form a united, cross-industry alliance that can have a tangible impact on the world around us."
“I’m really excited about our partnership with SailGP, a partner that is truly aligned with our own commitments to innovation, sustainability and women’s empowerment,” said Peter Hughes, Founder and Chief Executive of Apex Group. “We couldn’t have found better parity of purpose than in our partnership with SailGP.
“We have been disrupting our industry with a new era of service through driving positive change initiatives – similarly SailGP is at the forefront of innovating for one of the most sustainable sports in the world and that’s a key reason for our collaboration. With our shared ethos of tech and data-enabled innovation, purpose and sustainability, we look forward to this unique opportunity to engage and inspire, encouraging action to create a more sustainable tomorrow.”
Fiona Morgan, Chief Purpose Officer, SailGP, added: “We are passionate about ensuring that any partnership we enter into aligns with our own ethos and commitment to changing the future of the sport. We have a unique opportunity to harness the power of sport and financial services to form a united, cross-industry alliance that can have a tangible impact on the world around us.
“This partnership is built on a mutual commitment to facilitating sustainable growth as well as advocating for our Impact League and Women’s Pathway which are going from strength to strength.”
Image: Simon Bruty for SailGP