News article

Retail partnership promotes hockey gear circularity

May 04 2023

Resale company Winmark Corporation has partnered with CCM, a Canadian hockey gear manufacturer, to promote circularity in hockey sports equipment.

Retail partnership promotes hockey gear circularity

Winmark has become the official resale partner of CCM to promote circularity through Winmark’s network of over 280 Play It Again Sports franchise locations in North America. 

Customers will be able to extend the life of their used hockey equipment and contribute to a more sustainable future for the sport and overall. 

Renae Gaudette, Chief Operating Officer for Winmark, said: “Winmark is committed to making the communities we operate in more sustainable, and that means finding partners who share our values and can offer high-quality products to our consumers. 

“CCM was a natural choice for us because of our existing partnership and their long-standing reputation for providing hockey players with top-notch gear for over a century. We’re thrilled to be entering into an agreement with a legacy brand that’s equally dedicated to promoting sustainable purchasing opportunities for customers while growing the game of hockey in our communities.”

“This partnership allows us to extend the life of hockey equipment and provide customers with the best gear at an affordable price, while also reducing waste, contributing to a more sustainable future, and making the sport more accessible." Justin Reynolds, Brand Marketing Manager at CCM Hockey

As part of the partnership, CCM will also be a presenting sponsor of a ‘hockey equipment Sponsored Buy Drive’ each year, and will also promote initiatives such as Earth Day, National Recycling Day and America Recycles across its social media platforms.

Justin Reynolds, Brand Marketing Manager at CCM Hockey, added: “CCM Hockey is proud to partner with Winmark and Play It Again Sports to promote sustainability in the hockey community.

“This partnership allows us to extend the life of hockey equipment and provide customers with the best gear at an affordable price, while also reducing waste, contributing to a more sustainable future, and making the sport more accessible. We are thrilled to be working with Winmark and Play It Again Sports and look forward to making a positive impact together.”

Image: Markus Spiske on Unsplash

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