Real Betis Balompié strengthen the project Betis Academy
The Club’s international Sporting projects have become an important income source and has given formation to 1,087 football players around the world
Real Betis Balompié was the LaLiga brand with the biggest growth during the last year, according to the prestigious report published by Brand Finance. One of the reasons that made this growth possible was the strengthening of the sporting project Betis Academy.
Betis Academy is the football school model created by Real Betis Balompié for boys, girls, and coaches all over the world. The main target of the program is integral formation for players and coaching staff. This model aims to expand the brand Real Betis Balompié at national and international level and transmit the Club’s values and philosophy.
Within this international strategy, Real Betis have grown exponentially during the last season. At the end of last campaign, the Club had 14 ongoing sporting projects outside Spain. The institution has renewed Betis Academy in Zimbabwe and Baghdad; opened new sites in Mexico City, Algeria, Arizona, Tbilisi; and has just signed a new academy in El Salvador.
Also, in Easter, Betis Camo London opened its gates. Apart from that, the Green and White Club kickstarted last season the project Betis Academy On Tour, and initiative that has already taken place in Iceland and will continue in Norway, The Philippines and Dubai.
Real Betis Balompié have developed a program that offers to players from abroad a unique experience inside the Club, where the footballers can train and enjoy great activities at Real Betis facilities. This season, nine Japanese players took part in this program.
Another program that Real Betis kickstarted this year was the formation of international coaches, focused on giving technical training using the Club’s methodology. In this project, nine coaches from Irak received theoretical and practical training from Real Betis coaches.
These international projects have meant an important income source for the Club, and has given the opportunity to 1,087 players to train like a Betis player.
At national level, the main project is Betis School, the Club’s mothership, which has been taking place for ten years Each year, moren than 130 kids participate in it. Also, Real Betis have opened academies in Seville, Cordoba and Huelva, with more than 500 players in total.
All the players who are part of Betis Academy have the opportunity to be followed by the Club and incorporated to Real Betis Balompié Youth Teams.
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