Real Betis and Forever Green sign a collaboration agreement with the Billie Jean King Cup
The main women's tennis competition for national teams will give visibility to the Club's sustainability platform during the matches that will be held at the La Cartuja Stadium between November 7 and 12.
The Billie Jean King Cup, historically known as the Federation Cup, and Real Betis, through its sustainability platform Forever Green, have signed an agreement by which the Verdiblanco Club will collaborate in the promotion of the main women’s team tennis competition nationals, which will be played at the La Cartuja Stadium in Seville between November 7 and 12. For its part, the Billie Jean King Cup, which will promote sustainable actions throughout the tournament, will also give visibility during the matches to the Forever Green platform, a vehicle through which Real Betis promotes environmental care.
This collaboration agreement joins other alliances previously signed with other major tournaments and competitions to promote sustainable actions such as the final of the Copa del Rey football, the Copa del Rey basketball and the ACB Super Cup, the National Futsal League, the Professional Women’s Soccer League (League F), the LE of Water Polo or the Spanish Paddle Championship.
Conchita Martínez, one of the best Spanish tennis players in history, Wimbledon champion in 1995 and director of the Billie Jean King Cup, visited the Benito Villamarín Stadium, where she was accompanied by the Real Betis Féminas coach, María Pry, and spoke at the Club’s official media of the importance of a tournament that is beginning to raise great expectations among Sevillians. “We are very happy that it will be played in Seville. There is already a spectacular atmosphere. The teams are already arriving in the city. Everything is ready to enjoy the best tennis with the twelve best countries. It is a unique opportunity to see the best rackets in the world,” he noted.
About the Billie Jean King Cup. Historic competition, equivalent to the men’s Davis Cup, which allowed the expansion and growth of women’s tennis throughout the world, open to all nations, and which this year celebrates its 60th edition. Launched by the International Tennis Federation (ITF) in 1963 under the name of the Federation Cup, which, with the change in format, was renamed the Fed Cup since 1995.
In 2020 the competition was restructured again. He changed his image to align himself as a global icon dedicated to fighting injustice, inequality and discrimination in all its forms. And it was renamed Billie Jean King Cup in recognition of one of the most successful players in women’s tennis and who played a very active role in the fight for women’s rights both inside and outside the world of sport.
The new format allows practically the best WTA ranking players to gather in the same venue, in this case at the La Cartuja Stadium in Seville, which will host the final phase of the competition with twelve national teams: Australia, Canada, Czech Republic, Spain , France, Germany, Italy, Kazakhstan, Poland, Slovenia, Switzerland and the United States. All these combinations are divided into four groups. The winner of each goes directly to the semifinals.
More information on the official website of the Billie Jean King Cup.
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