News article
PUMA outlines 2030 vision
Sports apparel company PUMA has published its new Vision 2030 sustainability goals, with new reduction targets and increased reliance on renewable energy.
PUMA’s new greenhouse gas reduction targets have been approved by the Science Based Targets initiative (SBTi). By 2030, PUMA seeks to cut its absolute Scope 1 and 2 greenhouse gas emissions by 90% from a 2017 baseline year. The brand has also committed to reducing absolute Scope 3 greenhouse gas emissions from its supply chain and logistics by 33% compared to 2017.
Additional climate targets for 2030 include increased renewable energy usage at PUMA’s core suppliers and using less carbon-intensive materials. In 2023, PUMA produced eight out of 10 products from recycled or certified materials and increased its goal to nine out of 10 for 2025.
“With Vision 2030 we have elevated and evolved our current 10FOR25 sustainability goals to achieve impact on a larger scale across our business in climate, circularity and human rights. We are setting the bar higher to stay true to our responsibility to be forever better throughout our business, for people and the planet,” said Anne-Laure Descours, Chief Sourcing Officer.
PUMA has already progressed towards reducing its greenhouse gas emissions, and achieved its previous target seven years ahead of schedule. PUMA reduced its GHG emissions by 24% in 2023 compared to 2022.
“With Vision 2030 we have elevated and evolved our current 10FOR25 sustainability goals to achieve impact on a larger scale across our business in climate, circularity and human rights."
Even with the progress, circularity remains high on PUMA’s agenda for 2030. Targets are in place to enter more circular business models and to introduce resell and repair in selected markets. New material targets for 2030 include using 100% recycled polyester fabric.
Across apparel, 30% of the polyester fabric will be Fibre-to-Fibre recycled, while 20% of cotton fabric will also be from recycled sources. This year, millions of replica football jerseys had been made primarily from recycled text waste through PUMA’s RE:FIBRE programme.
PUMA’s efforts transcend environmental sustainability, with an increased focus on its human rights targets. In the lead up to 2030, PUMA will aim to close the gender pay gap in all countries while further fostering diversity, equity and inclusion.
Targets will also focus on human rights in the supply chain including training 400,000 workers on human rights, a progressive salary increase towards a living wage and having a zero gender pay gap at PUMA’s core factories by 2030.
Image: Mudit Jain on Unsplash