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Puma joins Zero100 to continue its sustainability efforts

February 16 2023 - News Release News Editorial

Sports company Puma has joined Zero100, a community of industry figures that aims to reduce carbon emissions from the supply chain through digitisation.

Puma joins Zero100 to continue its sustainability efforts

Last year, Puma said that it was on track to meet its climate targets and that it had reduced its own carbon emissions by 88%. Puma also said that it had cut the carbon emissions created by its supply chain by 12% between 2017 and 2021. 

However, when it comes to shared supply chains, Puma said that more cooperation is needed across the industry to sharply reduce carbon emissions and reach global climate goals. 

Anne-Laure Descours, Puma’s chief sourcing officer, said: “Fighting climate change as we simultaneously attempt to make our supply chain more agile and responsive to changing consumer needs is not something any business can achieve alone. 

“By joining forces with like-minded companies, we can scale and accelerate our combined positive impact and live up to our mission to be forever better.”

Through its link with Zero100, Puma will have access to proprietary thought leadership and research, which will help the sports company to accelerate progress on critical initiatives. 

"Innovating to achieve more equitable and agile supply chains is a challenge that, when overcome, will generate positive impact on a global scale." Zero100 chief executive Olly Sloboda

Zero100 chief executive Olly Sloboda added: “At Zero100, we are committed to supporting supply chain transformation that enables both business success and the long-term protection of vital resources. Innovating to achieve more equitable and agile supply chains is a challenge that, when overcome, will generate positive impact on a global scale.

“By collaborating with – and learning alongside industry peers, we can all get there faster. We’re looking forward to partnering with Puma to help them scale and accelerate their positive impact.”

Joining Zero100 will support Puma’s Forever Better sustainability strategy, which has seen the Germany-headquartered business set a science-based reduction target for carbon emissions in line with the Paris Agreement.

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