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NBA, Mayor of London and Basketball England launch collaboration to develop next generation of coaches in London

March 14 2023 - News Release News Editorial

The National Basketball Association (NBA), the Mayor of London and Basketball England today announced the launch of the “London Coaches Program,” a collaboration to develop the next generation of basketball coaches in England’s capital. The London Coaches Program, which is open to aspiring London-based coaches ages 16-30, aims to engage hundreds of coaches who will in turn reach thousands of young players across the city in the coming years.

L-R: NBA Europe and Middle East Managing Director Ralph Rivera, London Mayor Sadiq Khan and NBA legend Allen Iverson. (Credit: NBA)

L-R: NBA Europe and Middle East Managing Director Ralph Rivera, London Mayor Sadiq Khan and NBA legend Allen Iverson. (Credit: NBA)

The initiative will provide participating coaches with the tools, techniques and strategies to help the coaches enhance their basketball player development philosophy.

The announcement was made today at a launch event in London by London Mayor Sadiq Khan and NBA Europe and Middle East Managing Director Ralph Rivera, who were joined by Naismith Basketball Hall of Famer and 11-time NBA All-Star Allen Iverson.  The event welcomed more than 200 aspiring coaches and local basketball stakeholders, along with 20 local school children who took part in on-court activities led by Iverson.

“I am delighted to be working with the NBA and Basketball England to fund this life-changing opportunity to London’s next generation of basketball coaches,” Sadiq Khan, London Mayor
“These coaches will not only help unearth the next generation of London basketball stars, but will act as mentors and role models in their communities as they utilise the power of sport to change lives for the better. London is now the sporting capital of the world, from grassroots to the elite level and it all starts with our top talent receiving the best possible coaching. I look forward to seeing the results of this collaboration in the months and years to come as we help build a better London for everyone.”

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