Michelin uses Le Mans to promote sustainability efforts
The recent centenary edition of Le Mans 24 Hours saw French tyre manufacturer Michelin promote sustainability and development through innovation.
Michelin used the endurance race to promote its new #WeRaceForChange campaign, which targets and inspires the general public getting involved in sustainability efforts.
Within the Circuit de la Sarthe’s Village, it showcased how motorsport can contribute to innovation. Michelin’s display showcased the new tyre incorporating 63 per cent sustainable materials that it has developed for Green GT’s H24 hydrogen-powered racing prototype.
The manufacturer is aiming to utilise more sustainable materials across its range, including using bio-sourced, recycled or renewable raw materials exclusively for its entire catalogue by 2050.
On-track, Michelin also produced a brand-new range of tyres for endurance racing’s Hypercar class, conceived exclusively on the simulator.