• Home
  • News
  • Michelin uses Le Mans to promote sustainability efforts

Michelin uses Le Mans to promote sustainability efforts

June 15 2023 - News Release News Editorial

The recent centenary edition of Le Mans 24 Hours saw French tyre manufacturer Michelin promote sustainability and development through innovation.

Michelin uses Le Mans to promote sustainability efforts

Michelin used the endurance race to promote its new #WeRaceForChange campaign, which targets and inspires the general public getting involved in sustainability efforts. 

Within the Circuit de la Sarthe’s Village, it showcased how motorsport can contribute to innovation. Michelin’s display showcased the new tyre incorporating 63 per cent sustainable materials that it has developed for Green GT’s H24 hydrogen-powered racing prototype. 

The manufacturer is aiming to utilise more sustainable materials across its range, including using bio-sourced, recycled or renewable raw materials exclusively for its entire catalogue by 2050. 

On-track, Michelin also produced a brand-new range of tyres for endurance racing’s Hypercar class, conceived exclusively on the simulator. 

Image: Ameya Sawant on Unsplash

    GSS Weekly Newsletter Registration

    Register your interest in receiving our free weekly sport and sustainability newsletter and get it delivered to your inbox every Thursday

    GSS Weekly Newsletter Benefits:

    • Free access to all the latest sustainability news and features

    • Free weekly newsletter featuring all the latest developments in sport and sustainability

    Register your details here:


    First name

    Last name





    Read more