Kia drives progress at Surrey
Surrey County Cricket Club has extended its partnership with car manufacturer Kia for a further five years, with the new deal focusing heavily on sustainability.
The agreement retains Kia as the naming-rights sponsor of the English club’s home ground, the Kia Oval, where a number of initiatives are planned under the partnership.
Kia will sponsor the club’s four, 150-foot floodlights with a commitment to switching to efficient LED lights from halogen bulbs over the coming years. The move is expected to reduce energy consumption by roughly 40% and slash carbon emissions by around 168 tons in comparison with the existing halogen bulbs.
Surrey is aiming to reduce its total emissions output by 45% by the end of 2024, with an 80% carbon footprint reduction by 2030. Meanwhile, Kia has committed to realising worldwide carbon neutrality by 2045, and is set to introduce a range of 15 fully electric vehicles by 2027.
The partnership will also focus on inspiring new generations of cricket players and fans. In September last year, young cricket fans were offered the opportunity to be coached by cricket legend Kumar Sangakkara at the Kia Oval.
"Having a partner that champions the importance of sustainability will help drive the club towards our ambitious target of reaching net zero by 2030.”
“I am thrilled to be able to announce that Kia UK will be continuing this long-standing partnership that began almost 14 years ago with Surrey CCC,” said Paul Philpott, President and Chief Executive of Kia UK.
“The partnership between Kia and Surrey CCC has been mutually beneficial for many years, whether it’s the collaboration we share with club and its fans, or the light the sponsorship has shone on our award-winning vehicles to 27,500 pitch-side spectators, plus many more remote viewers. We look forward to working closely with the club in the years to come, pursuing new goals based on our shared values.”
The club’s CEO Steve Elworthy added: “It’s always been important for us to partner with a company that respects our club’s rich heritage, the game of cricket, and the health of the world around us. Having a partner that champions the importance of sustainability will help drive the club towards our ambitious target of reaching net zero by 2030.”