Houston Dynamo targets decarbonisation through Shell naming rights deal
Major League Soccer (MLS) club Houston Dynamo FC will target decarbonisation solutions at its home venue after signing a stadium naming rights deal with global energy group Shell.
As part of the agreement, Shell Energy Stadium will feature new marquee signage at the north end, along with Shell Energy signage and branding prominently displayed throughout the 21,000-capacity venue, which is also the home of the Houston Dash National Women’s Soccer League team.
In addition to the naming rights agreement, the club and Shell Energy are pursuing a variety of integrated energy solutions at the stadium, while also collaborating on community initiatives. This includes a near-term goal to reduce the club’s scope one and scope two greenhouse gas emissions by 50% by 2026 from a 2018 base year.
Beginning in early 2023, Shell Energy will institute a decarbonisation program starting with energy efficiency improvements to venue-wide LED lighting, on-site renewable energy via a rooftop solar array, renewable electricity, energy monitoring and management with a sub-metering system and installation of electric vehicle charging stations.
“On behalf of the club, we are ecstatic to not only expand our relationship with Shell Energy but combine efforts to truly impact the city of Houston through an array of community and sustainability projects. We look forward to welcoming our passionate fans to Shell Energy Stadium this spring following an extensive renovation to enhance the experience of all guests. Thank you to the Shell Energy team for their commitment to our organisation and to Houston.”
Shell Energy’s impact extends beyond the footprint of the downtown stadium through the club’s community programming like Futbolito in the City, which reached nearly 1,000 local children in 2022. The program offers local youth players free soccer coaching across two five-week periods throughout the city.
“This is a really special opportunity to join Houston Dynamo FC and the Houston Dash to enable their path to further sustainability,” said Glenn Wright, Senior Vice President, Shell Energy.
“We’re proud to work with the club on delivering decarbonisation solutions, just as we offer 100% renewable electricity plans to homeowners in Houston and across Texas. I’m excited for our teams to continue to build on the positive legacy of the club in Houston through the wide range of initiatives both at the stadium and in the broader community.”
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