Hawks swoop for WestRock slam dunk partnership
The Atlanta Hawks National Basketball Association (NBA) franchise, together with its home State Farm Arena and WestRock, will plant trees throughout the local community for every slam dunk by the this season.
The partnership with WestRock, a provider of sustainable paper and packaging solutions, will also see the Hawks and State Farm Arena take part in initiatives around reducing waste, preserving biodiversity and supporting Atlanta communities.
Every dunk made by the Hawks during the ‘Rock the Rim’ campaign will see employees from the franchise and WestRock plant a tree.
“Our commitment to operating more sustainably and our partnership with WestRock helps us extend our impact beyond the walls of State Farm Arena,” said Hawks and State Farm Arena’s Head of Sustainability, Sofi Armenakian.
“‘Rock the Rim’ is another great example of how we plan to continue making a true impact off the court and in the Atlanta community. Having WestRock as a sustainability partner continues to represent the importance of partnerships in this space.”
“Our commitment to operating more sustainably and our partnership with WestRock helps us extend our impact beyond the walls of State Farm Arena."
WestRock will also become the official entitlement partner of State Farm Arena’s Resource Recovery Room (R3), an area dedicated to sorting waste during events. In 2022 the venue became TRUE Platinum certified for zero waste, and has since used the Resource Recovery Room to divert millions of pounds of waste.
“Partnership and collaboration are the foundations of WestRock’s approach to delivering a sustainable future,” said Alpa Sutaria, Senior Vice President of Strategy and Sustainability at WestRock.
“The ‘Rock the Rim’ campaign builds equitable access to the benefits of thriving urban tree canopies, and the Resource Recovery Room helps improve circularity inside the arena and across the Atlanta metro area. WestRock is grateful for the opportunity to contribute in this meaningful way.”
Image: Warren LeMay, CC0, via Wikimedia Commons