Grand Départ – Copenhagen, Denmark demonstrates the power of events
The Tour de France - Grand Départ in Copenhagen and Denmark had a large impact with huge crowds, media attention and not least local engagement.
This year’s Tour de France started in Tivoli Gardens in Copenhagen, when the teams were presented in front of 10,000 cheering fans and it ended with Jonas Vingegaard returning triumphantly dressed in yellow.
Vingegaard however, is not the only Dane thinking back at Tour de France with fond memories. A new report shows how the Danish Grand Départ had great impact both in terms of tourism income, exposure, and not least in engaging the whole nation.
From the 1.665.789 spectators for the three Tour de France stages in Denmark, the 722.167 where tourists, both domestic and internationals, spending more the 100 mio. euros.
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