Formula One’s Alfa Romeo partners with Kick Out Plastic campaign
Alfa Romeo F1 Stake has teamed up with Kick Out Plastic, a global initiative promoting positive changes in behaviour when it comes to waste.
Kick Out Plastic was founded in 2021 and is a not-for-profit international campaign to educate and encourage moving away from single-use plastics, bringing attention to the climate and environmental crises.
The initiative works with ambassadors across numerous sports to inspire fans to make responsible, sustainable choices on a day-to-day basis.
Alfa Romeo F1 Team Stake’s partnership with the initiative is in line with Formula One’s goals to become a net-zero carbon sport by 2030. The Kick Out Plastic relationship also complements other sustainability efforts from Sauber Group, the company behind the Alfa Romeo team, whose operations have been carbon-neutral since 2011.
The team’s hospitality has already reduced its reliance on single-use plastics since 2021, and now all Alfa Romeo F1 Team Stake drivers and team members will use reusable drinks bottles through the initiative.
"Sustainability is a topic of fundamental importance for our team, as well as for the Sauber Group."
Alessandro Alunni Bravi, Managing Director of Sauber Group and Alfa Romeo F1 Team Stake Representative, said: “Sustainability is a topic of fundamental importance for our team, as well as for the Sauber Group, and for this reason we are committed to social and ecological responsibility: we don’t just exist in a bubble, but we are part of the cultural, social, and environmental fabric of our planet.
“Together with Kick Out Plastic, we pledge to make our Formula One operations even more sustainable, facing up the challenges of climate change and promoting an eco-friendly future.”
Lars Böcking, Kick Out Plastic President, added: “We are proud and thrilled to become official sustainability partner of Alfa Romeo F1 Team Stake: we share a common vision, to make use of the immense power and influence of sport to reach people and inspire positive changes in behaviours and choices.
“Considering how the current climate emergency has been largely caused by many small, individual actions, it often still seems people prefer to point fingers and blame rather than make easy changes or take responsibility. Sport instantly highlights the values and importance of teamwork, setting goals together and a pathway to achieving positive, incremental changes. We look forward to working together and forming a powerful, passionate collaboration to promote a more sustainable future.”