News article
Forest Green Rovers’ commitment to sustainability undeterred
English football club Forest Green Rovers has made its latest move to be the most conscious side in the game by partnering with sustainable performancewear brand, Reflo.
Reflo has become the club’s new official travel wear supplier, supporting the British brand’s own aspirations of being the most sustainable sportswear brand in the world.
The business, which has been backed by the likes of England captain Harry Kane, specialises in sustainable, technical sportswear for partners, teams and athletes.
“Reflo prioritises the sourcing, design and development of recycled and circular teamwear, as well as the provision of sustainable packaging, delivery services, waste management and wider environmental initiatives,” commented Rory MacFadyen, Co-Founder of Reflo.
“We are continually dedicated to making a tangible impact on the environment and wider communities, having to date, recycled the equivalent of over one million plastic bottles, offset over 400 tonnes of carbon, planted over 100,000 trees and supported causes through monetary and resource contributions. We look forward to working alongside the team at Forest Green Rovers and achieving new milestone moments alongside the club.”
“Reflo prioritises the sourcing, design and development of recycled and circular teamwear, as well as the provision of sustainable packaging, delivery services, waste management and wider environmental initiatives."
Additionally, Forest Green Rovers – which now plays non-league football in England’s fifth tier after being relegated last season – has introduced new kits that raise awareness of the warming climate.
FGR teamed up with #showyourstripes and biodiversity stripes, which have been developed by the University of Reading as a campaign to encourage individuals, organisations and schools to spread awareness of rising global average temperatures.
Introduced ahead of the current campaign earlier this month, playing and training kits feature designs sewn into the neck lining of the shirt, inspired by the warming stripes graph developed by climate scientist Professor Ed Hawkins at the University of Reading.
Image: Reflo