Empowering Women in Sport: Redtorch Launches #SheMovesTheGame
Redtorch, the award-winning global research, digital & creative agency, launches its new women-focussed initiative – #SheMovesTheGame.
#SheMovesTheGame is Redtorch’s commitment to play our part in shattering barriers, creating a level playing field, and celebrating the remarkable achievements of women in sport.
With a mission to champion and empower women at Redtorch and in sport, the agency wants to help revolutionise the perception of women’s sport and foster an environment of equality and recognition for female professionals, athletes and sports enthusiasts.
Despite significant progress in recent years, women’s sport still faces challenges in gaining the recognition it deserves. Women’s sport has seen particular growth in the United Kingdom and, with our strong connections across international sport, Redtorch is well positioned to continue to drive this growth worldwide.
A team effort
Redtorch is gender blind. Diversity and inclusion are ingrained in our core values … #SheMovesTheGame will be led by the talented and dedicated women on our team. However, it’s not just about women. It’s about fostering a collective effort that involves every staff member, regardless of gender, who shares the vision of empowering women in the sports industry.
Promoting relevance & visibility
Redtorch aims to make women’s sport more relevant to more people. We will produce compelling content to showcase the skill and determination of female athletes, highlighting their achievements and the passion they bring to their respective sports.
Promoting careers in sport for women
#SheMovesTheGame is about more than celebrating those on the field; it will also push for more opportunities for women in the sports industry. The initiative will curate content that inspires, informs and guides women and girls into a range of sports-related careers, such as marketing, media, coaching and admin.
As part of the initiative, Redtorch is committed to supporting and collaborating with those sports brands, organisations, teams and leagues that actively prioritise women’s sport. Using our extensive global client base and new strategic partnerships, we will amplify the message of gender equality in sport and extend the reach of #SheMovesTheGame worldwide.
CTA for the sports community
The team is truly thrilled to unveil this empowering initiative. With #SheMovesTheGame, we aim to drive meaningful change and create a lasting impact on women’s sport. We join the entire sports community on the journey for gender equality, meaningful change, and a lasting impact on women’s sport.
Jess Reus, Senior Campaign Manager
Stay on top of all the latest developments and stories surrounding #SheMovesTheGame by following Redtorch on LinkedIn and visiting our website. We encourage everyone to use the hashtag #SheMovesTheGame to join the conversation and become part of an uplifting story.
Together, we can make a difference. Together, we can show the world that women’s sport moves the game.
For inquiries, please contact:
Senior Campaign Manager
+44 (0) 7719 021 663
Redtorch is a global research, digital & creative agency trusted by the biggest names in world sport making sport more relevant to more people. Click here to find out more about about our work.
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