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Eat less meat this Green Football Weekend…

February 01 2024 - News Release News Editorial

Ahead of Green Football Weekend, Global Sustainable Sport spoke to Jess Rogers, Co-Founder and Creative Director of Carbon Jacked, a sustainability agency that has been working closely with English football club Forest Green Rovers.

Eat less meat this Green Football Weekend…

This year, Green Football Weekend is encouraging football supporters to swap in one veggie meal a day. This would, it says, have the equivalent impact of removing 5.5 million cars from the road each year. 

“Climate change is wreaking havoc on football and it’s clear that something needs to change,” said Rogers. 

“Eating more veg helps reduce injuries, improve recovery times, increase circulation, and importantly, protect our world.”

Green Football Weekend is backed by English League Two club Forest Green Rovers and owner Dale Vince’s green energy supplier Ecotricity, which is working with Carbon Jacked to promote the campaign.

“Climate change is wreaking havoc on football and it’s clear that something needs to change." Jess Rogers, Co-Founder and Creative Director of Carbon Jacked

“To have change you need one or two people to be brave, creative, do things differently and take risks. Dale Vince is that person and Forest Green Rovers is that club. It shows that it can be done ‘another way’ and can reap rewards not just in terms of climate but in terms of finances and fame too,” said Rogers.

Carbon Jacked works with organisations on carbon footprint assessments, sustainability consultancy, while engaging and educating employees, fans and athletes on climate change.

“We’re not your run-of-the-mill sustainability agency though – we’re not into patronising, gimmicky or cartoon-esque green stuff – because it doesn’t work,” added Rogers.

“We’re advocates of imperfect environmentalism and we believe that saving the planet shouldn’t be boring.”

While FGR and Vince are major supporters of the upcoming Green Football Weekend, a number of clubs across the UK are involved in encouraging fans to live more sustainably.

Green Football Weekend takes place February 2-5. Watch the video below to find out more…

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