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Decathlon signs pledge to promote circularity

February 22 2024 - News Release News Editorial

Sporting goods retailer Decathlon has signed the European Commission’s Sustainable Consumption pledge.

Decathlon signs pledge to promote circularity

The Sustainable Consumption Pledge urges companies to ensure more responsible production and consumption practices. Decathlon has signed two commitments for 2030, including decarbonising its activity and to promote three initiatives on circularity. 

In a statement, Decathlon said: “Stronger steps must be taken to reduce human reliance on finite resources and promote circular, closed loop, economies.”

Decathlon will work to reduce its impact through the production, transport, distribution and use of the products it sells. 

“By decarbonising our activity and developing a business model that promotes a circular economy, we can reduce the impact we have on the environment." Anna Turrell, Decathlon’s Chief Sustainability Office

“The Sustainable Consumption Pledge represents our renewed commitment to changing the way we do business,” said Anna Turrell, Decathlon’s Chief Sustainability Officer.

“By decarbonising our activity and developing a business model that promotes a circular economy, we can reduce the impact we have on the environment and lead the change in the industry to become a beacon of light for a more sustainable future.”

The move by Decathlon comes after the Winter Sports Sustainability Network recently established a ‘Climate Pact’, bringing together ski, snowboard, binding and boot brands and organisations to accelerate environmental sustainability efforts in the sector.

You can read Global Sustainable Sport’s feature, published last week, about the sports equipment and apparel sector’s efforts to embrace a circular economy here.

Image: Maksym Kozlenko/ CC BY-SA 4.0

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