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Carbon labelling helps fans to make informed decisions

January 25 2024 - News Release News Editorial

Sports fans attending a number of UK major sporting events will be able to know just how much their food choices are having an impact on the environment under a potentially significant new deal.

Carbon labelling helps fans to make informed decisions

Thanks to a collaboration between UK-based multi-service event service provider Freemans Event Partners and sustainability start-up Klimato, events such as the rugby union’s Six Nations, football’s FA Cup Final and horseracing’s Cheltenham Gold Cup will see food and drink options labelled with carbon footprint information.

Carbon labelling information will be placed on menus provided by Freemans Event Partners at venues including Wembley Stadium, Lord’s Cricket Ground and Twickenham Stadium.

A tool from Klimato enables the calculation of the carbon emissions created by every menu item that Freemans Event Partners provides. This means that guests across almost 400 annual events will be able to see the impact of their choices.

The carbon impact of food is measured in kg of CO2e, which is a standard unit for measuring greenhouse gas emissions. A typical beef burger would score roughly 4.0kg CO2e, while a portion of fish and chips might score 1.8kg CO2e. In comparison, a vegan falafel salad might score 0.4kg CO2e.

“More and more consumers are interested in making sustainable food and drink choices." Simon Hanna, Chief Operating Officer, Freemans Event Partners

Additionally, Freemans Event Partners will undertake a full review of its menus to update existing recipes that score highly with their carbon emissions.

“More and more consumers are interested in making sustainable food and drink choices and this new partnership with Klimato will enable them to do that just as easily when at some of the UK’s biggest events, as when they are at home,” said Simon Hanna, Chief Operating Officer, Freemans Event Partners.

“The technology means we can also look to optimise every dish on our menu to ensure it has the lowest carbon impact possible without losing any of the great taste and quality we are known for. Watch this space, there will be more to come.”

Carbon labelling across events and venues working with Freemans Event Partners will be implemented in the coming months.

Image: Billy Brodzinski on Unsplash

 

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