Birmingham County FA Partners with Utilita’s ‘Football Rebooted’ Campaign To Save One Million Pairs of Boots From Landfill
'The first step in creating a circular economy within grassroots football'

Birmingham County FA’s Save Today, Play Tomorrow programme is kicking off 2022 by partnering with Football Rebooted to help them achieve their ambitious target of saving one million pairs of football boots from landfill, and redistributing them across the West Midlands region through a network of boot collection points located at grassroots football clubs.
Football Rebooted is football’s biggest ever environmental movement with a mission to save at least one million pairs of football boots from landfill, by getting them back onto the feet of players right across the UK.
The simple, but innovative campaign has been co-created by former international football star David James MBE, grassroots football communities, and Utilita Energy – the UK’s only energy company created to help households use less energy to save the pocket, and the planet.
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