Beijing 2022: A year on, Chinese people enjoy winter sports, reaping social and economic benefits created by the Olympic Winter Games
One year after the Games, all the Beijing 2022 venues are being enjoyed by the public and local athletes, and the winter sports industry in the country is booming. Driven by Olympic Agenda 2020 and Olympic Agenda 2020+5, the Games have engaged 346 million Chinese in winter sports since 2015, and created lasting, wide-ranging social and economic benefits for local people.
The first city ever to hold both the Summer and Winter Games, Beijing delivered spectacular Olympic Winter Games last year, while managing to engage almost 350 million people across China in winter sports.
The Opening Ceremony held at the Bird’s Nest, a legacy venue from Beijing 2008, kicked off nationwide excitement for winter sports. From teen prodigies to seasoned competitors, nearly 3,000 athletes from 91 National Olympic Committees helped jumpstart China’s newly emerging winter sports scene. With nine golds and a total of 15 medals, Beijing 2022 saw China’s best Winter Olympic performance to date.
An online sensation
The winter sports fever was felt far beyond China, however. Within the context of the COVID-19 pandemic, many people could only watch the Games thanks to cutting edge technology and digital innovation. Having reached a global audience of more than two billion people, the Games quickly became an online sensation. A total of 2.01 billion unique viewers tuned in to watch coverage from Beijing across linear TV and digital platforms, a five per cent increase on the audience for the Olympic Winter Games PyeongChang 2018.
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