ATP Tour matches up with LONGi Green Energy Technology Co
The Association of Tennis Professionals (ATP) has partnered with LONGi Green Energy Technology Co, to make LONGi the ATP Tour’s official solar energy and hydrogen partner.
The solar energy technology company will help accelerate ATP’s sustainability drive under ATP Serves, in line with its commitment to UN Sports for Climate Action.
LONGi will also partner with ATP events during the 2023-24 season, covering Asia, Europe and the Americas. This will include tournaments such as the ABN AMRO Open, Movistar Chile Open, Miami Open presented by Itau, Mutua Madrid Open, Terra Wortmann Open (Halle), Laver Cup, Kinoshita Group Japan Open Tennis Championships, Rolex Shanghai Masters and Nitto ATP Finals.
The energy company also recently announced the launch of its global energy creation initiative, ‘Plan-GET’, which stands for Green, Energy and Tours. This programme will advocate a new concept of sustainability for green sports, and will explore new ways for the development of zero-carbon sports and events.
“Climate change is having an impact on our sport – from hotter temperatures to extreme weather."
“We’re proud to welcome LONGi as our solar energy and hydrogen partner,” said ATP Chief Executive Massimo Calvelli. “Climate change is having an impact on our sport – from hotter temperatures to extreme weather. Addressing this is our most important challenge. LONGi shares our commitment to sustainable development and our collaboration will support transition to a net zero future, under ATP Serves.”
Dennis She, Vice-President of LONGi, added: “We are thrilled to be collaborating with the ATP Tour as official solar energy and hydrogen partner, with the support of Juss Sports. Photovoltaics, nature’s gift to mankind, is set to play a pivotal part in the future energy landscape and era. We are excited to jointly bring about healthy, shared, and sustainable low carbon events through the platform so that everyone may enjoy green sports under the sun.”