ATP Finals sponsor Nitto contributes to event’s sustainability plans
Japanese company Nitto has donated €100,000 towards the City of Turin’s environmental initiatives as the Italian host stages the Association of Tennis Professionals (ATP) Finals for a third time.
Osaka-based Nitto is the title sponsor of the ongoing season-ending event, which runs until Sunday (November 19), and has also committed to donating the proceeds of various schemes from the Finals.
These include the sales of an exclusive notebook and the charity auction of tickets for future events.
The donations are expected to support Turin’s government with a tree-planting drive and the installation of “green rooves” on select bus stops in the Piedmont capital. The rooves are designed to improve installation, reduce storm water run-off, capture CO2, filter pollutants, and increase biodiversity.
As it stands, 40 trees are planned on being planted at the Cavalieri di Vittorio Veneto Park in Piazza d’Armi.
Nitto also stated it would contribute to offsetting the ATP Finals’ CO2 emissions by donating 6,000 paper napkins made of a plastic-free compostable material.
The napkins are being used in the event’s food courts and other areas. Based on the usage and feedback at this year’s event, Nitto is set to consider increasing the donation volume in following years.
Nitto is set to serve as the ATP Finals title sponsor for its contracted duration in Turin until 2025.