News article
A people-centred approach is needed to meet net zero goals
To meet net zero goals, more drastic action is needed than is acknowledged by most policymakers, posing a major social challenge that will impact many aspects of people’s lives.
by Caroline Verfuerth, Christina Demski, Stuart Capstick, Lorraine Whitmarsh and Wouter Poortinga
This paper emphasises the importance of a people-centred approach for policy makers to achieve net zero effectively and rapidly while being alert to citizens’ needs and concerns. We advocate a comprehensive and inclusive public engagement strategy, discussing insights on four key questions to guide policymakers in developing successful engagement strategies.
(1) How do climate-friendly social transformations happen?,
(2) How can behavioural change for net zero be supported?
(3) How can people be involved in decision-making on net zero?, and
(4) How does climate change intersect with other societal challenges?
We conclude with clear policy recommendations: government leadership at all levels (national, devolved, local), underpinned by a public engagement strategy for net zero, is needed in addition to fair and consistent policies that are transparent about the scale of action needed.
Read moreThe British Academy